A-B Offers Millions Of Americans An Opportunity To Salute Nations Troops
Cross-Country Tour Will Bring Budweiser Clydesdales To 21 Communities as Part of America Supports You Program
Updated June 20, 2005
ST. LOUIS (April 22, 2005) Sixteen Clydesdales, a variety of exotic animals from SeaWorld and Busch Gardens, two mobile television studios and millions of everyday citizens will join together to send messages of pride and appreciation from home to our nations troops as part of Anheuser-Buschs Heres to the Heroes Tour 2005.
The effort will bring to life Budweisers Everyday Heroes Clydesdale commercial which depicts the gentle giants traveling to cities and towns across the United States.
Since April, two Clydesdale hitches have traveled more than 20,000 miles and collected over 3,500 video salutes to our troops. The videos are being played on American Forces Radio and Television Services in 177 Countries World Wide and 150 bases here in the U.S. More than 350 radio, TV news, and newspapers have covered the tour since it started. The whole country will be watching as this triumphant tour ends in St. Louis on July 3.
SeaWorld animals will accompany the tour at various stages, along with a mobile exhibit that allows visitors to record customized messages to our U.S. troops serving overseas. In return, the troops overseas will have the opportunity to record personal messages of thanks to supporters at home to be played on two large screens at each end of the mobile display.
We hope this salute will serve as a small token of our heartfelt appreciation to our nations military for all the sacrifices they and their families make on a daily basis, said August Busch IV, president, Anheuser-Busch, Inc. Its important for our military to know they have our nations support. They fight for the freedom we enjoy every day, and we should never take that freedom or our American way of life for granted. All of us at Anheuser-Busch are proud our company has supported our U.S. troops for more than 150 years. Programs like the Heres to the Heroes Tour serve as a fitting extension of those efforts.
Visitors will be filmed individually in a 10-foot by 10-foot recording studio for their own 10- to 30-second greetings to the troops and can select one of three background images for their messages. The messages will then be played on American Forces Radio and Television Service (AFRTS) at U.S. military outposts in more than 177 countries worldwide and on the Pentagon Channel which reaches 150 military bases in the United States. Select videos also will appear on Budweiser.com.
The Heres to the Heroes Tour 2005 supports the Department of Defenses America Supports You program, an ongoing nationwide program that showcases and communicates Americas support to the men and women of the Armed Forces.
We are grateful to Anheuser-Busch for their long history of commitment to our armed forces, said Deputy Assistant Secretary of Defense Allison Barber. The Heres to the Heroes Tour is a great way to remind our deployed men and women and their families they have home front support.
The mobile exhibit will feature a display that details the companys 150-year history of military support. Along the way, the two Clydesdale teams will visit 21 cities and appear each week at events including local festivals, Major League Baseball games, parades and bike rallies. Following their every move will be a film crew, catching images of visitors that may later appear in a local market highlight reel at www.Budweiser.com.
As part of the Tour, some visitors will have the opportunity to win a Clydesdale visit to their hometown to honor their local heroes.
The Heres to the Heroes Tour 2005 comes on the heels of the companys announcement of its Heres to the Heroes salute program, which offers a single-day complimentary admission to any one of Anheuser-Buschs SeaWorld, Busch Gardens or Sesame Place parks to members of the military and as many as three direct dependents throughout 2005.
To participate, military members need only register, either online at www.herosalute.com or in the parks entrance plaza, and show a Department of Defense photo ID. In addition, Busch Gardens and SeaWorld are providing admission passes for distribution in local markets of the Heres to the Heroes Tour 2005.
Anheuser-Busch will celebrate Americas everyday heroes right here at home such as police officers, military personnel, parents, coaches, firemen and more with a 60-second television spot featuring the Budweiser Clydesdales to air nationwide from Memorial Day through July 4. The ad, filmed by Academy Award-winning cinematographer Bob Richardson, will show two Clydesdale hitches one starting at the Queensboro Bridge in New York and the other at the Golden Gate Bridge in San Francisco.
The hitches visit farms and cities, roadside stops and festivals, crossing paths with everyday heroes and eventually meeting under the Gateway Arch in St. Louis for an Independence Day celebration.
Since the launch of the Department of Defenses America Supports You program last November, more than 1.4 million Americans, including individual citizens, businesses and organizations, have logged onto the AmericaSupportsYou.mil Web site to register the activities and projects in their communities that show their support for Americas Armed Forces, especially those serving in harms way.
Every person who registers on the site will receive an America Supports You dog tag to wear as a visible sign of support. The America Supports You dog tags feature the program logo on a military style dog tag
http://www.anheuser-busch.com/news/AB_Salutes_Troops.htm
Cross-Country Tour Will Bring Budweiser Clydesdales To 21 Communities as Part of America Supports You Program
Updated June 20, 2005
ST. LOUIS (April 22, 2005) Sixteen Clydesdales, a variety of exotic animals from SeaWorld and Busch Gardens, two mobile television studios and millions of everyday citizens will join together to send messages of pride and appreciation from home to our nations troops as part of Anheuser-Buschs Heres to the Heroes Tour 2005.
The effort will bring to life Budweisers Everyday Heroes Clydesdale commercial which depicts the gentle giants traveling to cities and towns across the United States.
Since April, two Clydesdale hitches have traveled more than 20,000 miles and collected over 3,500 video salutes to our troops. The videos are being played on American Forces Radio and Television Services in 177 Countries World Wide and 150 bases here in the U.S. More than 350 radio, TV news, and newspapers have covered the tour since it started. The whole country will be watching as this triumphant tour ends in St. Louis on July 3.
SeaWorld animals will accompany the tour at various stages, along with a mobile exhibit that allows visitors to record customized messages to our U.S. troops serving overseas. In return, the troops overseas will have the opportunity to record personal messages of thanks to supporters at home to be played on two large screens at each end of the mobile display.
We hope this salute will serve as a small token of our heartfelt appreciation to our nations military for all the sacrifices they and their families make on a daily basis, said August Busch IV, president, Anheuser-Busch, Inc. Its important for our military to know they have our nations support. They fight for the freedom we enjoy every day, and we should never take that freedom or our American way of life for granted. All of us at Anheuser-Busch are proud our company has supported our U.S. troops for more than 150 years. Programs like the Heres to the Heroes Tour serve as a fitting extension of those efforts.
Visitors will be filmed individually in a 10-foot by 10-foot recording studio for their own 10- to 30-second greetings to the troops and can select one of three background images for their messages. The messages will then be played on American Forces Radio and Television Service (AFRTS) at U.S. military outposts in more than 177 countries worldwide and on the Pentagon Channel which reaches 150 military bases in the United States. Select videos also will appear on Budweiser.com.
The Heres to the Heroes Tour 2005 supports the Department of Defenses America Supports You program, an ongoing nationwide program that showcases and communicates Americas support to the men and women of the Armed Forces.
We are grateful to Anheuser-Busch for their long history of commitment to our armed forces, said Deputy Assistant Secretary of Defense Allison Barber. The Heres to the Heroes Tour is a great way to remind our deployed men and women and their families they have home front support.
The mobile exhibit will feature a display that details the companys 150-year history of military support. Along the way, the two Clydesdale teams will visit 21 cities and appear each week at events including local festivals, Major League Baseball games, parades and bike rallies. Following their every move will be a film crew, catching images of visitors that may later appear in a local market highlight reel at www.Budweiser.com.
As part of the Tour, some visitors will have the opportunity to win a Clydesdale visit to their hometown to honor their local heroes.
The Heres to the Heroes Tour 2005 comes on the heels of the companys announcement of its Heres to the Heroes salute program, which offers a single-day complimentary admission to any one of Anheuser-Buschs SeaWorld, Busch Gardens or Sesame Place parks to members of the military and as many as three direct dependents throughout 2005.
To participate, military members need only register, either online at www.herosalute.com or in the parks entrance plaza, and show a Department of Defense photo ID. In addition, Busch Gardens and SeaWorld are providing admission passes for distribution in local markets of the Heres to the Heroes Tour 2005.
Anheuser-Busch will celebrate Americas everyday heroes right here at home such as police officers, military personnel, parents, coaches, firemen and more with a 60-second television spot featuring the Budweiser Clydesdales to air nationwide from Memorial Day through July 4. The ad, filmed by Academy Award-winning cinematographer Bob Richardson, will show two Clydesdale hitches one starting at the Queensboro Bridge in New York and the other at the Golden Gate Bridge in San Francisco.
The hitches visit farms and cities, roadside stops and festivals, crossing paths with everyday heroes and eventually meeting under the Gateway Arch in St. Louis for an Independence Day celebration.
Since the launch of the Department of Defenses America Supports You program last November, more than 1.4 million Americans, including individual citizens, businesses and organizations, have logged onto the AmericaSupportsYou.mil Web site to register the activities and projects in their communities that show their support for Americas Armed Forces, especially those serving in harms way.
Every person who registers on the site will receive an America Supports You dog tag to wear as a visible sign of support. The America Supports You dog tags feature the program logo on a military style dog tag
http://www.anheuser-busch.com/news/AB_Salutes_Troops.htm
