A case study on building election narratives....

Missourian

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If Nikki Haley were to win the primary, but lose the election ...the narrative would be she lost because Trump supporters didn't vote for her.

But when President Trump wins the primary, if he loses the general election...it WON'T be because those that supported a different candidate didn't vote for him...it would be because Trump supporters backed the wrong candidate in the primary.

That's narrative building. Nothing is their fault. It's always us. Not that THEY didn't vote for our candidate...but WE would be the fallguys if their candidate failed.

Just keep that in mind.
 
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