Uh, it is the financial aspect. More valuable employees felt that they were not paid properly when their lower value comrades were given huge increases. Customers felt that the increased costs would be passed along to them.
Those are not financial reasons, they are political. If Bobby wants to quit because he's jealous that when he was first starting out he didn't get paid as much as Sally is getting, then his reasons for quitting are political, not financial. If Bobby thinks he can get paid more elsewhere, and convinces someone to do so, then by all means may Bobby find good fortunes in his job search as he attempts to do so. But no matter how much Bobby disapproves of Sally's pay check, the fact of the matter is that Sally's pay has nothing to do with Bobby's pay. And Bobby's quitting his job simply because he doesn't approve of Sally's pay is not a financial issue for the employer. It is a political/morale issue.
Same thing with the clients who bailed. They claim it was because they were worried about their prices going up. That's hogwash. They haven't raised prices, and those clients didn't even bother to see if it would happen. Considering the fact that the company has firmly insisted that they are not raising prices on their customers, and that the most prominent aspect of the media coverage in all of this has been that
the owner is voluntarily slashing his $1 million salary to $70K, the excuse that the clients were worried the company would increase prices is impossible to believe. They left for the political spite of it.