Limbaugh Does "Low-Information Voter Segment" Of Celebrity News. In an effort to appeal to "low-information voters," on the January 7 edition of his radio show, Limbaugh ran a segment on "breaking news from TMZ" about how "Kyle XY star Matt Dallas has come out." [Premiere Radio Networks, The Rush Limbaugh Show, 1/7/13, via Media Matters]
Limbaugh: "A Low-Information Voter Is Actually A High Liberal Information Voter." On December 21, 2012, Limbaugh defined a "low-information voter" as "actually a high liberal information voter" that cares about celebrity news, and "there just isn't much room left" in their brains for things like "deficits, tax cuts, economic matters, the country going to hell in a handbasket." [Premiere Radio Networks, The Rush Limbaugh Show, 12/21/12, via Media Matters]