A football team that represents the nations capital named the Washington ******* would be shunned throughout the nation because it's a term consider offensive to many people. Redskin is just as offensive to American Indians as ****** is to blacks or Spics to Latin American people or Wop to Italians.The absurdity of a racist like Lakhota complaining about the named Redskins is just astounding.
In marketing products, be it a bar soap or a football team, we select names that are appealing and certainly not names that offend people. The term redskin like ****** was not considered offensive in the past but usage over the years have made them very offensive to many people. No doubt the owner, current or future will eventually change the name to one more acceptable to everyone.