If likability matters in an election, the once and future GOP nominee, Newt "The Professor" Gingrich has a ways to go. Gingrich as always come across as an arrogant, smug, bastard. His M.O. has always been to play the part of the intellectual. However, he has reached new, dizzying heights with this new election. It was most likely a tactical error for Romney's SuperPAC to attack Gingrich (who was dead and the water anyways) and to fire Gingrich up and let the "monster out of the cage". However, let's be frank, Gingrich was only making a half hearted attempt to suppress his inner jack ass. What I love most about Gingrich is his penchant to scold people. He truly does channel his inner professor. For instance, he scolded John King for asking about his ex-wifes claims about an "open marriage". Read more here: Gingrich scolds media for spotlighting ex-wife's complaint - KansasCity.com Of course, that was not the first time or last time Gingrich refused to respond to a question, and instead attacked the questioner. And, it played well to a conservative base who has bought into the "evil liberal media" canard. It won't work with the general electorate. No one likes to be scolded by an arrogant fat body.