- Sep 22, 2013
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Imagine that a modern-day American movie-star (e.g., Tom Cruise) and a hypothetical idealistic Internet-blogger (say, named Ajay) are talking about how product-placement and brand-iconography impacts consumer behaviors and marketing attitudes.
Imagine further (for argument's sake) that our sample celebrity (Tom Cruise) believes that brand-design is only a 'face' of marketing, while our hypothetical idealistic Internet-blogger (Ajay) believes that brand-design really affects how Americans 'perceive' product appeal (since after all Americans like the 'aesthetic feel' of goods and toys and gadgets).
Can it be argued that capitalism/consumerism can be 'fun' because debates about product marketing create intriguing ideas regarding commercial politics? How can we defend the 'political podiums' of our capitalism-centric TrumpUSA?
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CRUISE: Commerce is a very 'normal' excitement.
AJAY: There's something 'offbeat' about Toys 'R Us.
CRUISE: I agree there's something 'colorful' about aesthetics.
AJAY: Isn't consumerism really about personalized capitalism?
CRUISE: Well, many feel consumerism is really about convenience.
AJAY: That's true (e.g., eTrade), but commerce also creates imagination.
CRUISE: What do you mean?
AJAY: Like what about video-games? Isn't that trafficked yoga?
CRUISE: I see what you mean; like Nike ads and Happy Meal toys!
AJAY: Precisely; consumerism seems to create a 'fun face.'
CRUISE: Many feel that Apple products resemble toys.
AJAY: Yet, Apple products (e.g., iPads, iPhones) are very useful.
CRUISE: Yes, they are endorsed by the business world.
AJAY: How consumers view aesthetics impacts marketability!
CRUISE: Sure. That's how they design Super Bowl ads.
AJAY: Certainly. The old IBM logo was more boring than the Apple one.
CRUISE: You mean the original multicolored Apple logo?
AJAY: Yes, like for the original Macintosh (Steve Jobs era).
CRUISE: Yet, IBM is really the 'standard' for computing jargon.
AJAY: I agree (mostly); but there's nothing wrong with 'capitalism aesthetics.'
CRUISE: So compromise uniformity for the sake of playfulness?
AJAY: Oh no! I simply mean coordinate the NYSE with 'folklore.'
CRUISE: I can concede that marketing can involve 'metaphysics.'
AJAY: Our commerce-centric TrumpUSA should include 'goody-bag apologetics.'
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Imagine further (for argument's sake) that our sample celebrity (Tom Cruise) believes that brand-design is only a 'face' of marketing, while our hypothetical idealistic Internet-blogger (Ajay) believes that brand-design really affects how Americans 'perceive' product appeal (since after all Americans like the 'aesthetic feel' of goods and toys and gadgets).
Can it be argued that capitalism/consumerism can be 'fun' because debates about product marketing create intriguing ideas regarding commercial politics? How can we defend the 'political podiums' of our capitalism-centric TrumpUSA?
====
CRUISE: Commerce is a very 'normal' excitement.
AJAY: There's something 'offbeat' about Toys 'R Us.
CRUISE: I agree there's something 'colorful' about aesthetics.
AJAY: Isn't consumerism really about personalized capitalism?
CRUISE: Well, many feel consumerism is really about convenience.
AJAY: That's true (e.g., eTrade), but commerce also creates imagination.
CRUISE: What do you mean?
AJAY: Like what about video-games? Isn't that trafficked yoga?
CRUISE: I see what you mean; like Nike ads and Happy Meal toys!
AJAY: Precisely; consumerism seems to create a 'fun face.'
CRUISE: Many feel that Apple products resemble toys.
AJAY: Yet, Apple products (e.g., iPads, iPhones) are very useful.
CRUISE: Yes, they are endorsed by the business world.
AJAY: How consumers view aesthetics impacts marketability!
CRUISE: Sure. That's how they design Super Bowl ads.
AJAY: Certainly. The old IBM logo was more boring than the Apple one.
CRUISE: You mean the original multicolored Apple logo?
AJAY: Yes, like for the original Macintosh (Steve Jobs era).
CRUISE: Yet, IBM is really the 'standard' for computing jargon.
AJAY: I agree (mostly); but there's nothing wrong with 'capitalism aesthetics.'
CRUISE: So compromise uniformity for the sake of playfulness?
AJAY: Oh no! I simply mean coordinate the NYSE with 'folklore.'
CRUISE: I can concede that marketing can involve 'metaphysics.'
AJAY: Our commerce-centric TrumpUSA should include 'goody-bag apologetics.'
====
