Erinwltr
Gold Member
- Feb 8, 2018
- 9,140
- 2,035
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Oh my, you poor poor victims.No surprise, it's just more of the war on men in today's culture.
Gillette chastises men in a new commercial highlighting the #MeToo movement — and some are furious
- Gillette released a commercial on Monday called "We Believe," asking men to change their behavior in light of the #MeToo movement.
- The commercial encourages men to be the "best" by holding one another accountable and eliminating excuses for bad behavior.
- Some have heavily criticized the ad online.
Gillette is calling on men to step it up.
A new ad, called "We Believe" and lasting a minute and a half, encourages men to change their behavior. It directly invokes the #MeToo movement to confront America's culture.
"Gillette believes in the best in men — that by holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal 'best,' we can deliver positive change that will matter for years to come," Gary Coombe, the president of the Gillette parent Procter & Gamble's global grooming business, said in a statement about the ad.
The ad opens with audio of news anchors covering a simulated reporting on a #MeToo-related movement. A narrator then asks: "Is this the best a man can get? Is it?"
Gillette chastises men in a new commercial highlighting the #MeToo movement — and some are furious