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The important point here is whether you promised to do "that thing". You might argue that a business owner is making an implied promise to serve everyone when they open a storefront. I don't necessarily think that's the case, but even if it is, a business owner who wants to discriminate can easily modify that implied promise by posting a sign at the front door clarifying their intent to serve only customers of their choosing.
But, that isn't allowed. So the point here isn't that business owners aren't fulfilling a promise. It's that PA laws force them into a promise against their will.
Yes, that isn't allowed. Because the "Public" is accommodating that business through taxes, police and fire protection, infrastructure, utilities, and a lot of other things businesses get because they provide jobs and services to the community.
Therefore, they are a "Public Accommodation" and need to serve the public. Period.
More to the point, Melissa Klein actually INVITED the Cryer-Bowmans to patronize their business.
http://www.wweek.com/portland/article-25119-bittersweet_cake.html
Cryer was in a lesbian relationship with her longtime partner, Laurel Bowman, and she says Klein was aware of that fact. Nonetheless, as Cryer would later recall, Klein encouraged Cryer and Bowman to return to her bakery if they ever decided to get married. Sweet Cakes by Melissa, they recall Klein telling them, would be happy to bake their wedding cake.
Laurel:Actually [Melissa Klein] said, “Have you thought about getting married?” and Rachel said, “Oh no, I’m never getting married.” And we just made the joke about it, and she said, “Well, if you decide to, come back.” And that was the last thing we really said about it.
Rachel and Laurel made an appointment to meet with Melissa Klein for a tasting at Sweet Cakes by Melissa on Jan. 17, 2013. (Klein says she saw Rachel and her mother at the bridal show but did not remember them.) Laurel couldn’t go to the cake-tasting appointment, so Rachel and her mother went.
Rachel:We get there and see Mr. Klein behind the counter. We had never met him before and never had any interaction with him. We were a little put off that it was him and not her, just because we had such a rapport with Melissa.
The first thing he says is, “To get started, we need to get the bride and groom’s name.” And I just kind of giggled a little, and I think maybe she didn’t tell him and he didn’t know. I was like, “Oh, it’s two brides.” And he put his clipboard down and he just said, “Well, I’m sorry, but we don’t do same-sex weddings here.”