Mr. Friscus
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- Dec 28, 2020
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According to data by Bump Williams Consulting and Nielsen IQ, provided to Newsweek, in the week ending May 20, sales volume—the number of units of beer sold—declined 29.5 percent compared to the same period last year, while sales revenue was down 25.7 percent on the same week in 2022.
It appears the backlash against Bud Light has been quite effective. This might be cultural now, the brand might not ever fully recover.
Bud Light sales drop 29.5 percent in latest week since boycott calls
The beer brand's sales appear to be continuing to contract compared to 2022 after a backlash over its partnership with Dylan Mulvaney.
www.newsweek.com
It appears the backlash against Bud Light has been quite effective. This might be cultural now, the brand might not ever fully recover.