Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up
with transgender influencer Dylan Mulvaney, industry experts said.
Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights.
Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.
The Mulvaney fiasco
unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.
While other beers grabbed some of Bud Light’s market share — with Constellation Brands’ Modelo
unseating Bud Light and Molson Coors’ brands Coors Light and Miller Lite seeing upticks — their growth did not make up for Anheuser-Busch’s declines.
Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger dri…
nypost.com
I read a few weeks back where tranhueser bush was blaming it on the influx of legal weed!
So it's not that they screwed over their actual customers! No sir!
It's the potheads fault!