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Uh oh: Olby-less MSNBC falls to third place Hot Air
MSNBC - Ratings - Third Place | Mediaite
Uh oh: Olby-less MSNBC falls to third place Hot Air
Somewhere, Keith Olbermann is smiling or more likely, laughing his rear end off. In a week where viewers wanted breaking news, the new MSNBC prime-time lineup managed to fall back to third place. And the cable channels putative news program now headed by Larry ODonnell managed to lose ground to a show so weak that its death has been widely predicted:
MSNBC - Ratings - Third Place | Mediaite
On a week marked by a huge international storyand hefty NBC resources committed to telling itMSNBC marked an unpleasant milestone, dropping to third place across primetime on February 1. In perhaps the most striking defeat for the network,Lawrence ODonnell, who took over for the departed Keith Olbermann was soundly defeated by CNNs Parker Spitzer, a show assumed by many to be such a poor performer as to be on the chopping block.
On Tuesday night, Parker Spitzer attracted 292,000 viewers 25-54, compared to ODonnells 196,000.
CNN newcomer Piers Morgan, whose show Piers Morgan Tonight has had several ups and downs in its first two weeks, finished strongly ahead of MSNBCs Rachel Maddow (327,000 to 260,000). Morgan broke from single-interview format to cover the Egypt story live, and interviewed former British prime minister Tony Blair.
MSNBCs Ed Show, which relocated to 10 p.m. in the new lineup, was nowhere near CNNs AC 360. Cooper, whos on assignment reporting from Cairo, led with 344,000 to Ed Schultzs 180,000.