Clearly the OP didn't pass English class. Since there are quotations on the word deplorable. The name DNC called to the American people. Sad!
OT:
I noticed that too. What did I think of it?
Mentioning as much struck me as too easy, so to speak; thus I chose not to mention it, but I'm glad you did because the focus on the quoted word "deplorables" is flat out trite. I wondered whether I was the only one to notice that and wonder too whether the OP-er has any inkling of what, from a reading comprehension standpoint, be the meanings of placing between quotes a single word.....