It began well before the 70's... it actually began to percolate in the mid 19th century from Marx onwards.
The Fabian Socialists in the late 1800's and early 20th century, George Bernard Shaw and H.G. Wells, etc.
Cecil Rhodes with his Rhodes Scholarship Program was committed to collectivist global hegemony. The Round Table Groups and banking interests converging to weaponize academia. Rhodes was Jeffrey Epstein on steroids - preferred young boys. Truly evil man.
In the 1930's Antonio Gramsci codified the strategy to infiltrate western institutions, tear down the existing culture and moral foundation, and replace it with sexual perversion, materialism, and a collectivist political and economic foundation.
By the late 1950's our most revered universities - Harvard, Yale, Princeton, etc, - had been all but overtaken by radical leftist ideologues. From there it trickled down into the state and lower level universities.
By the 1960's, these ideologues had begun the behind-the-scenes process of undermining our nation's curriculum by rewriting history textbooks, changing the definitions and meaning of words, vilifying traditional marriage, promoting promiscuity, promoting feminism, etc.
By the 1970's, all of the preparatory groundwork had been done. The overall process is called The Process of Demoralization.
Now today, Gen Z is the predictable and deliberate result of each generations accumulated demoralization. Each one worse off than the one before.
There is no way to stop the process short of a violent revolution. Authoritarians will never give up power unless they are overthrown by force.