Because when they can't be honest about themselves, feeling they must embellish their owns lives, that would not stop with their wanting to embellish on their reporting, wanting them to make their stories bigger than life, real life that is. When reporting major stories, it should be of the truth up to that moment, not embellished to sound like they have a bigger scoop than others,when they don't.
Of course. Nobody disagrees with that.
But these weren't news stories that were embellished, distorted or just plain made up. They were personal stories. That's a different thing. Hence my Fox Noise analogy above. Or below, wherever you left it.
The problem is we don't hire a politician to be an executive and TV doesn't hire an anchor to be a newscaster. In both cases they're trying to
sell a personality. That's what both of them were trying to pump up. There's no reason in the world to pay a guy umpteen million dollars and put his name in the title of the broadcast if your objective is to do news. There isn't even a reason for him to be wearing a suit and have perfect hair. You could do the news with a screen full of text. Or a reader in a T-shirt. You could simply plunk down whoever was available that day. It would be the same news.
Obviously they're not selling the 'news' -- you can't sell news anyway. They're selling the concept of, in this case, "NBC Nightly News With Brian Williams" which is a different thing from "NBC Nightly News". He's not an anchor, he's a "star". Which is why he's in trouble -- it's tarnishing the
brand.
Same thing with politicians. We don't elect anybody for what their qualifications are; we pretend we do but it's all show. We elect whoever has sold us the best personality brand, and he or she had better look good -- cnsider -- when was the last time we elected a bald President? Eisenhower. And he was a war hero. In the next election, JFK scored big over Nixon in televised debates-- because he
looked better. Nixon learned that lesson and eight years later brought people from
advertising like Haldeman. Roger Ailes, who also worked for Nixon, understood it too and eventually got his own TV channel to run.
This is the result of a commodity-fetish society immersed in advertising. Brian Williams, and others like him, are hired not to deliver the news, but to sell the network they work for. His sales pitch as a "star" went off the rails, but it is after all the value that TV sells us. And we buy it.
That should be the lesson here -- why are we letting television set us up with its own "star" to deliver the news? We shouldn't even know Brian Williams'
name.
This, for me, isnt just about Brian Williams, but NBC. Remember the story by nbc Dateline where they rigged up a gmc truck to explode on impact from the 90's, claiming the truck could not take an impact?
Remember canoegate on the Today Show? The editing of the 911 call in the Trayvon Martin case?
There is a pattern here.
I don't know what "canoegate" means but those seem to be news stories. So no, it's not a comparison.
Brian Williams' historical revision wasn't about the news. It was about Brian Williams. It's not a story that influences anything gong on in Iraq; it's a self-serving story to make Brian Williams larger than life.
That is, after all, what TV talking heads are hired to be. TV doesn't sell news; it sells illusion. He tried to feed the illusion and got busted going over the line. But it had nothing to do with what the news is.
Yes there's a pattern, but it has to do with media and how it's
used psychologically-- not what its content is.
Same with politicians. Look at any election -- we don't elect a candidate based on what their issues are; we elect them on whether they "sell" as a product. Clinton inflating an event in Bosnia -- if she doesn't get caught -- serves to beef up her "brand". Same thing; self-aggrandizing hype that has nothing to do with politics.
These stories weren't about anything going on in Iraq or Bosnia. They were about selling the
brands of Brian Williams and HIllary Clinton.
Wrong, it is all about credibility and with both Hillary and Williams getting caught in their own lies, both have lost any pretense of credibility.
-- but "credibility" in what? In describing their own experiences, sure.
But is that even relevant? Why should we care what a politician or news talking head relates about themselves? Why should I give a shit? Who takes self-ego stroking seriously?
I may not trust Fox Noise on its interpretation of its latest "booga booga scary black people" story but that doesn't mean I can't trust 'em when they're telling me what the weather is.