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The Associated Press: Brazil forest group: Go green _ go in the shower
RIO DE JANEIRO New TV ads are encouraging Brazilians to save water by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.
RIO DE JANEIRO New TV ads are encouraging Brazilians to save water by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.