In 1960, King was arrested for trespassing during a sit-in and held in Georgia's Reidsville prison. Fearing for his son's life, Martin Luther King Sr. appealed to presidential candidate John F. Kennedy to secure his release.
When King was freed, his father vowed to deliver 10 million votes to the Democrat, even though Kennedy was only a reluctant supporter of civil rights. That began four decades of black people voting for liberals.
The younger King voted for Kennedy, and for Democrat Lyndon B. Johnson four years later. In that election, King publicly denounced the Republican candidate, Barry Goldwater.
Today, the vast majority of black voters are Democrats, including former ambassador to the United Nations Andrew Young and former presidential hopeful Jesse L. Jackson, two former King aides.
That is why the ad was "a joke," said Christopher Arps, a former spokesman for Rice and the association. "Anyone with any sense knows that most black people were Republican at one time. But it's a far stretch to think that in the '60s Martin Luther King was a Republican."