You're missing the point. Or rather choosing to focus on a different point. This is actually the same sort of misdirection that PPACA indulges in.
I'm talking about the core problem with health care in the US - which is that it costs way more than it should. I'm specifically addressing the part that over-insured patients play in distorting the health care market.
You, like the authors of PPACA, are instead preoccupied with a different problem, namely what to do about people who can't afford the health care they need. Which is really just a special case of the problem of what to do about people who are too poor to take care of themselves in general.
The thing is, these two problems are very different and require different solutions. And if we're not careful, the solutions to one can worsen the other: The various welfare and safety net programs implied by the second problem tend to apply even more inflationary pressure on the health care market. But if we don't effectively address the first problem, if we don't get health care price inflation under control, we won't be able to afford a safety net large enough or strong enough to pay for the health care we need. Likewise, getting prices under control, even bringing them down, significantly reduces our safety net requirements.
I'm not missing the point at all - in fact we're talking about the same issue from 2 different points of view. I happen to disagree that the amount of insurance coverage you have has much bearing on what prices we pay for medical services - except that as costs rise, insurance companies have most of the cash available to accommodate the providers. Nor do I agree with the implementation of ACA, which will, at best, forestall the inevitable collapse of insurance as we know it.
I believe that the economic model of supply and demand as it pertains to the medical industry is flawed. Health care isn't a commodity like, say, a TV. We can choose our TVs to suit our tastes and budgets. Many manufacturers build those TVs to our tastes, and compete with each other to keep prices attractive enough for us to spend cash on them. On the other hand, you're either healthy or not healthy. There's no "healthy enough for my budget" - especially if you're looking at a long term debilitating illness. In order to satisfy supply and demand, more and more people need to refuse care - which they won't. And so, there's no real economical pressure on health care providers to keep costs down. As a result, prices rise and continue to rise. This is where ACA fails to address Obama's original mandate - to provide affordable health care.
Further, the laws on intellectual property rights on medicines play a huge part in making sure there is very little competition for prescription drugs. This allows a pharmaceutical company to charge exorbitant rates for the drugs it manufactures. ACA fell short here as well.
I do agree with you that the poor/unemployed/underemployed exacerbates the problem even further by causing providers to charge even higher prices for services to people who can afford them (which is why you'll see 2 prices for services at hospitals and doctor's offices - a low one for someone paying out of pocket, and the "industry standard" price they charge to insurance carriers). Since the EMTALA Act makes sure that no one is turned away from emergency treatment based on their ability to pay, emergency rooms have to charge more to cover what the tax breaks miss. As their prices rise, so do the prices of private practice.
On the issue of the policies themselves, the "standard" policies were put in place to help providers with their billing practices. They know that a BCBS group policy will have certain coverages and co-pays, they also know that BCBS will only pay $X while AETNA will pay $Y, and who knows if Medicare will pay at all for a given procedure. If you pick the type of coverage yourself, providers will spend MORE time looking at your policy to see whether they charge you or charge your carrier, which would also kick up costs a bit.
IMO, insurance needs to be phased out completely. It was never intended to cover cradle to grave medical expenses. While I know that people gripe about the taxes they pay, if you were to consider insurance premiums as another tax it would begin to make sense that we start considering a way to nationalize our health care industry in order to contain the costs and stabilize the market. If we fail to do this, prices will continue to rise, which in turn will force insurance companies to put more of the financial responsibilities on us until the cost of care rises to a point where insurance can't sustain the financial burden and simply collapses. At which point, the 1% will most likely become the 80%.