It's WOKEism in general.
Victorias Secret
NetFlix
Disney
Every Man Jack (mens beard products)
Coca Cola
Home Depot
Dicks Sporting Goods
Sports organizations
Entertainment legends like DC/WB
Facebook
Twitter
and even Starbucks
Falling profits from either the company going WOKE, or from the company supporting WOKEism in any form.
This is why I like Target. When they decide to support something, they don't do it IN YOUR FACE or SHOVE IT DOWN YOUR THROAT. They do it subtley and non-chalantly. Most people don't even notice. I only notice, because I was in retail for decades after high school, and know the "signs" of said support mechanisms in advertising.
A company can support anything they so choose, but when they start forcibly shoving it down the publics throats..........well, they might as well just pack it all up, sell off the remains, and go home.