Okay boys and girls, for today's history lesson:
On this day in history, September 4, 1957, the Ford Motor Company unveiled the Edsel and designated the date as "E-day". The car was pulled from the market in late 1959, citing poor sales, and was commemorated by the Washington Post as "Edsel: The Flop Heard Around the World." There are some interesting side stories about the Edsel however.
Some say it failed because of its name. Ford execs hired professionals to come up with a name of the car and "Edsel" (the name of Henry Ford's only son) was certainly preferable to names such as Intelligent Bullet, Mongoose Civique, and Utopian Turtletop that the experts came up with.
Others say it was ahead of its time, but it had no more innovations or exotic features than other cars in the mid-sized range and it was a hot performer on the road and it did well in its maiden year. During the 1958 model year, 63,110 Edsels were produced. Edsel outsold DeSoto, Chrysler, and Studebaker. For every two Mercurys sold, one Edsel was sold despite Mercury having 20 years of brand loyalty and product history behind it.
Some say it was sunk because of poor quality, but the late 1950's was not an era of quality for any of America's auto makers. Which allowed Germany and Japan, who were going for quality, to gain a foothold here.
Some say that the timing was poor when the Edsel was launched at the beginning of the Eisenhower recession. But it had plenty of capital to weather that storm and other models introduced during that period and other recessions have done just fine.
The little know reason that the Edsel most likely didn't succeed is that the then Ford VP Robert McNamara didn't like it and planned to phase it out before it ever went into production. He loved the Ford Falcon, introduced the same year, and he thought the Edsel too flashy. It offended his sense of what an automobile should be. Some historians believe the Edsel would have developed staying power had McNamara not axed it.
And the rest, as they say, is history. Probably none of us have ever owned, driven, or even ridden in an Edsel. But every single one of us has heard of it.