KELLOGGS FROOT LOOPS SNAX , KELLOGGS CORN POPS SNAX , KELLOGGS KRAVE SNAX , POP TARTS THINS STRAWBERRYLICIOUS and POP TARTS THINS BROWN SUGAR are all brand new breakfast food items from KELLOGGS that have come out within the past 3 months in the Canadian market. As we are NOT a cereal and POP TARTS kind of family I had NEVER had any of the regular versions of these products before and was very excited to try them all !! The three cereal SNAX are being marketed as a dry snack , cereal that you eat without milk. I honestly think that is just a gimmick to get people that dont drink milk to buy these cereals and try them as dry snacks. The POP TARTS THINS are a smaller version of POP TARTS that does NOT need microwave to be edible !! They are an on the go quick breakfast snack option. and are right now only available in the two flavour varieties of BROWN SUGAR and STRAWBERRYLICIOUS .