Was time to move away from the crappy Moto Z Force Droid I bought a couple of years ago. Did about a weeks worth of research and decided to give iPhone a shot mainly because every pro review has the iPhone beating out Android in almost every category, even the price was comparable to the mid and high end Androids.
T Mobile gave me the best deal, best plan cost with an iPhone XR, smaller overall than my Moto Z but with the same screen size. At first my reaction to using it, customizing it had me wondering if I did the right thing but now that I've been playing with it all afternoon I'm really starting to like this phone, it's almost intuitive.
This does not mean I'm going to go right out and buy an overpriced, overhyped Apple Mac but I'm definetely warming up to the iPhone.
My last 3 phones have been an iPhone.
My wife had a Samsung, kept noticing mine seemed easier, she got a iP and says it is much better/faster.
Both of my kids also had Samsungs for a couple years, switched to iP and the same - they like it better.
Some people swear by Samsung, but playing with my wifes when she had it - I honestly don't see how. The iP is extremely intuitive and designed logically.
Only gripe is Siri, she isn't exactly intuitive. Long way to go with voice AI.