This week marked the 30-year anniversary of the syndicated Rush Limbaugh show.
Love him, hate him, or indifferent to him, Rush has had more impact on media in general than any other single person in history. He came onto the scene in the 1980's just as the flower children of the 60's were coming into their own and had pretty well dominated most of the media. They were still doing journalism at that time but they were pushing more and more leftist ideology and concepts. Traditional American values and modern American conservative principles had pretty much vanished from the scene.
Entered Rush with a common sense, usually humorous and satiric, new kind of talk program. He was talking about politics, people, personalities, and concepts that millions of us had been thinking but were no longer hearing on the radio, television, or reading in the newspapers. No, we didn't always agree with him or appreciate everything he said, but we were hungry to hear much of what he had to say that nobody else was saying.
He was entertaining, but because of some very good scholarship, he was also informative. I know I found myself researching some of the facts he presented. And he got it right a whole lot more than he got it wrong.
Because of his amazing success, he paved the way for radio talk shows for many others and affected television as well. And because there were so many of us, he went from a handful of stations when he first started to hundreds propelling talk radio/news stations to #1 in their market pretty much everywhere in the country. Rush pretty much single handedly caused an entire new industry to be created.
Rush, like many highly successful people, is an imperfect person. He suffers from chronic obesity, has had difficulty sustaining personal relationships, became addicted to prescription drugs to the point it destroyed his hearing--he has cochlear implants in both ears that destroyed his enjoyment of music--but he overcame that which was a heroic feat as any recovering alcoholic/addict knows. And like many/most highly successful people, along with some valid criticisms, he has been misquoted, taken out of context, unfairly, dishonestly, mischaracterized.
The left, then and now, does not appreciate being challenged in anything and attack and try to suppress, harm, silence, and/or destroy the messenger rather than rebut what is said and/or offer a better argument. The left is neither open minded nor tolerant of ANYBODY who does not share their rhetoric and point of view. And they certainly went after Rush with a vengeance. And Rush didn't care. He went right ahead and called it as he saw it, did his thing, and has maintained the #1 slot in his genre for 30 years now.
That's pretty amazing. And it is right to acknowledge it.
And for 30 years liberals would say...
Any day now.........
Rush is going off the air.....
FYI: to the young ones the only reason why Rush got to be so big and popular was the end to stifling free speech, the end to the fairness doctrine the year before.
....
I don't really think that had anything to do with it. I think Rush philosophically was like most of the people populating this country and he tapped into what those people thought, believed, were talking about, were frustrated by etc. as nobody else could and nobody else had done for decades. Paul Harvey, in his 15-minute daily monologue, hit the same kind of nerve, but he had less time to develop the thought and he was less political than Rush.
With the mega millions/billions poured into the Air America experiment to give the nation a liberal voice, you would have though it could have gotten off the ground. But it didn't? Why? Because the left never has any message to offer, no ideas, no agenda that is appealing to much of anybody. All they have is hand wringing and condemnation, nitpicking, and vague promises of a bunch of free stuff that wears thin with the average listener, and therefore the advertisers, really quickly.
But yes, if Rush's ratings slipped the least little bit, the haters were immediately on it. He was done. He was finished. He was a failure. Never mind that his ratings became more diluted when he single handedly created an industry that produced his own competition. But he never lost his #1 slot in any market to any of that competition.
Rush had/has little or no power. If he did, Bill Clinton or Barack Obama would never have been elected--twice. Ross Perot would never have become the phenomenon he did--Rush did not like Perot at all--and McCain never would have been the GOP nominee in 2008. I don't think Trump was Rush's pick either--at least Rush wasn't promoting him in any way during the campaign. The candidate that came the closest to being endorsed by Rush was Ted Cruz.
But what he does is brilliant.
His 30 year run has been absolutely amazing and he hasn't suggested ending it any time soon. But the day he does decide to hang it up and play more golf or whatever, you can bet the leftists will all be singing one chorus: See? He failed and was forced out!