I know that if I lived there, I'd boycott both teams. If you are rewarding the team with ticket sales, mechanizing sales and everything else one could expect if playing like the RA Rams while actually playing like bums, then why should they spend more or try harder?
IMO, Tomlin should have been fired at least six years ago. They kept Big Ben at least five years past the point when he clearly never get better. While they hung onto a worn out Roethlisberger, who was never really good in his prime, many great QBs became available and they all went to other teams.
Didn't the Steelers also pass on Dan Marino, and he was right from their backyard! But they chose Kenny Pickett.