How many advertisers have pulled their advertising from the Rush Limbaugh show after his three-day diatribe that Georgetown University law student was a slut for wanting the university to provide birth control through its student medical insurance plan?
That depends on who you ask, and how you make the tally.
Since dubbing liberal activist Sandra Fluke a slut and asking to see her star in a sex tape, more than three dozen companies, including such big names as Sears, JCPenney, AOL, and Netflix have pulled their support for Limbaugh's show.
The number seems to grow each day, but the conservative radio talk show host boasts that it is no big deal.
Rush said on his radio show that despite what seems like high numbers of advertisers leaving the foul mouthed conservative, everything is cool, reports ABC News.
He also brushed aside the growing defection of advertisers, saying the double digit numbers are “out of 18,000."
He said, "That’s like losing a couple of french fries in the container when it’s delivered to you in the drive thru. You don’t even notice it.”
"Nobody is losing money here, including us, in all this,” Limbaugh said on his radio show Wednesday, according to ABC.
"[The advertisers] are not canceling the business on our stations. They’re just saying they don’t want their spots to appear in my show. We don’t get any revenue from ‘em anyway. The whole effort is to dispirit you.”
ABC offers this list below of "confirmed companies who have officially pulled their advertisements from the Rush Limbaugh radio show."
Service Magic home contractor
Hadeed Carpets
Accuquote Life Insurance
Vitacost vitamin supplier
Bonobos clothing company
Sensa weight- loss program
Thompson Creek Windows
AOL
Tax Resolution Services
ProFlowers
Legal Zoom online document creator
Carbonite web security firm
Citrix software maker
Sleep Train Mattresses
Sleep Number mattresses
Quicken Loans
Girl Scouts of Oregon and Southwest Washington
Cascades Dental
Consolidated Credit Counseling Services
Constant Contact email marketing firm
Philadelphia Orchestra
Reputation Rhino online reputation consulting firm
St. VincentÂ’s Medical Center
Cunningham Security
Regal Assets precious medal investment group
Freedom Debt Relief
Norway Savings Bank
Portland Ovations performing arts center
Stamps.com
According to ABC, "These companies say their ads were mistakenly run during LimbaughÂ’s program and have contacted radio stations and media buyers to ensure their ads do not run during his program again."
JCPenney
Capital One
Goodwill
Geico
Sears
PolyCom web conferencing
Matrix Direct
Netflix
ABC adds, "the following companies said they did not intentionally have their ads run during LimbaughÂ’s show, but are also not specifically taking steps to remove the ads from his time slot."
John Deere
Bethesda Sedation Dentistry
Amberen menopause medication