"...If I understand you post correctly you are saying that the occasional 'bitter teaspoon' applied to the business, the other side is that the "gallons of stuff" to be returned to is the recognition of personal property rights..."
No.
I am saying that the occasional 'bitter teaspoon' of medicine (
folks providing goods and services to those whose race or creed or sexuality or political views repel them) is worth the 'gallons of the good stuff' (
ensuring that all receive goods and services regardless of their race, creed or views) in a fair and
consistent manner at-law.
To refuse to sell a good or service to Gay person(s) because their sexual practices disgust you is
EXACTLY the same - at law and ethically - as refusing to sell a good or service to someone whose political or racial views disgust you.
Equal protection and equal accommodation for
ALL under The Law...
Or The Law loses traction due to double standards and the hypocrisy which allows those standards to exist and to thrive.
That means that the KKK asshole gets the same protection (and accommodation) under the law as the innocent Gay person.
As difficult as that is, on occasion,
EQUAL protection and accommodation at-law, requires more effort or tolerance or forebearance from us than we are comfortable with, but the alternative (
a fast sliding backwards to open and blatant discrimination at-will) is far worse. Consistency and fairness are all, on the ethical front, and, ultimately, legally, too.
I hear what you are staying about Trends and Internet Reputation and Customer Attraction and Prospect-Repelling and the like, but all of that is impermanent and imperfect and has no force at-law; it is unenforceable at-law. Frankly, and with respect, such things are FAR too important to be left to to such unaccountable and capricious ether as 'trends' and 'reputation'...
Far better to rely upon the Gold Standard in such matters... far batter to rely up The Law itself... and, in order to uphold The Law, and to ensure that it continues to benefit ALL in this context...
Better to have to take an occasional teaspoon of bitter medicine (
being obliged to serve someone whom you find repugnant) than to have our Equal Rights Laws successfully challenged due to hypocrisy and inconsistent application, and us obliged to go back to Bad Old Days of whimsical discrimination, rather than being able to drink gallons of the good stuff (
everybody having access to goods and services without discrimination)...
Folks who don't like racial minorities are still obliged to serve them, in a provider-customer setting...
Folks who don't like Gays are still obliged to serve them, in a provider-customer setting...
Folks who don't like Atheists are still obliged to serve them, in a provider-customer setting...
Folks who don't like the KKK should still be obliged to serve them, in a provider-customer setting...
Small price to pay, to keep things equitable and consistent, and free of charges of hypocrisy and favoritism and selective enforcement and application...
Small price to pay, to keep things on the right track, rather than giving the Old-Guard Racists and their fellow travelers an opening or weakness in the armor...
Right or wrong, palatable or no, that's my own personal, amateurish take on the subject...
Hope that helps to clarify where I was trying to go with that...