Barry's not looking for a billion dollar campaign war chest to spend it exclusively on adverstising.
He pocketed two million dollars in donations in the 24 hours after he made his 'announcement' and he picked up 15 million at George Clooney's.
He needs those dollars to overturn the results in the close states and fund the subsequent recounts. Discovering all those uncounted ballots a la Washington State, Gregoire (D) vs Rossi (R), where numerous bags of uncounted Democratic ballots were discovered hanging from the mid and upper level branches of that states sequoias and redwoods or in Minnesota, Franken (D) vs Coleman (R), where again numerous bags of uncounted Democratic ballots kept turning up mysteriously in the headliners and inflated spare tires of Democratic poll workers cars and in Connecticut, in Malloy (D) vs Foly, where a bag of 10,000 uncounted, exclusively Democratic ballots turned up mysteriously 36 hours after the polls closed behind the boarded up front windows of one of that city's many vacant Main Street store fronts, doesn't come cheap, you know. If you think the events of Putin vs the Russian people or Ahmadinejad vs the Iranian people were amusing after their respective election victories, wait till this November. DHS didn't buy 450 million hollow point rounds for no specific reason.