Do what? How is it that a profit oriented company is required to raise their prices or cut the quality of their services...?
When was the last time you saw any innovation from a profit oriented insurance company? Or hospital, for that matter?
Be specific.
Without innovation, there are only two other ways to increase profit, as stated above.
Well lets see... there's the brand new state of the art hospital which was recently built about a mile up the road... Where they specialize in pediatrics and female care...
The list of cool things that facility offers is endless; from gourmet meals, luxury private suites; and for the other end of the social spectrum, flat panel High Def cable TV in every triage room... Family waiting rooms are not to be believed, with overstuffed recliner chairs, free Wi-fi... The pediatrics wing has every conceivable family convenience and state of the art facilities for unprecedented healthcare.
Will that do? Or do you want to go into the 1000s of variations of healthcare insurance contracts available which cater to every conceivable circumstance and need; from major med to ridiculous head to tow, carte blanche, solid gold umbrellas...
Anything else?