JeannieD
Keyboard Warrior
- Aug 23, 2012
- 104
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The New York Times offered a somewhat chilling peek inside the data science that's at the core of both the Romney and Obama campaigns on Sunday. In truth, what the presidential campaigns are doing isn't much different than what companies like Target and Capital One have been doing for years. When you visit their site, they drop a little cookie into your browser that follows you around the web and reports back on what you've been up to.
The Presidential Campaigns Know What You're Reading Online - Yahoo! News