Oil is not a product whose equilibrium is dictated by it's supply and it's demand-but mainly by it's demand alone.
The demand of oil never goes down. People need oil to drive, mass-transportation, shipping supplies, plastic, other equipment (lawn mowers for example). The demand of oil is the highest commodity in demand-even more than food (because food is shipped to stores using oil, and oil plays a large part in food production).
Since the demand for oil is so high-the oil companies can set the equilibrium price basically wherever they like (as long as it's a gradual shift).
3 of the top 5 corporations with the highest revenues in the world are oil companies:
Global 500 2010: Global 500 1-100 - FORTUNE on CNNMoney.com
2 of the top 5 corporations with the highest profits in the world are oil companies:
Global 500 2010: Global 500 1-100 - FORTUNE on CNNMoney.com
The supply of oil isn't hurting the oil companies. It's one of the few commodites
If you can't figure out that oil isn't a normal product, or normal commodity, and that it's not dictated by both it's supply and demand in the same way other products/commodities are-then you know next to nothing about economics.
Do you really think that the people think that the current equilibrium price is acceptable? Of course not. It's completely skewed towards the oil companies. This at the very least should be the first big clue.