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(Bloomberg) -- Agriculture giant Cargill Inc. will start selling methane-absorbing wearable devices for cows, putting its support behind an experimental technology that could help the industry cut greenhouse gas emissions.
The mask-like accessory was developed by U.K. startup Zelp Ltd., which claims it can reduce methane emissions by more than half. Cargill said Tuesday it expects to start offering the devices to European dairy farmers in 2022. The companies haven't set a price yet, but Zelp says an annual subscription fee may start at about $80 a cow.
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“Cargill has an impressive reach across dairy farms in Europe,” said Zelp Chief Executive Officer Francisco Norris. “They are uniquely positioned to distribute our technology to a large number of clients, both farmers and dairy companies, maximizing the roll-out from the very first year we hit the market.”