Annie
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- Nov 22, 2003
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Save Them, Then Eat Them!
http://story.news.yahoo.com/news?tm...s_latimes/appetizingadsaimtoserveprotectcrabs
You knew this was coming:
http://story.news.yahoo.com/news?tm...s_latimes/appetizingadsaimtoserveprotectcrabs
WASHINGTON The latest public education campaign from the Chesapeake Bay Program promotes awareness of the need to save the bay's famous blue crabs in order to eat them.
One television ad begins with water running down a storm drain as a narrator warns that spring rains can carry excess fertilizer into sewers and rivers to the bay, causing crabs to "suffocate slowly from lack of oxygen."
Then a crab fills the screen, lying still as waves wash over it. "No crab should die like this," the announcer says.
"They should perish in some hot, tasty, melted butter," he continues, dipping a morsel of crabmeat into a bowl and eating it.
The television spots, billboards and print ads, targeting the taste buds of diners throughout the Washington area, began this month and will run until mid-April. Each ad in the $620,000 campaign which encourages, for the sake of the crustaceans, waiting until fall to fertilize lawns emphasizes the bay's primary role as the source of seafood for the region. The crabs' mating season is from May to October.
With the slogan "Save the Crabs Then Eat 'Em," the campaign packs an unexpected punch from an organization whose typical news releases are about cleanups or dam removals.
[...]
Not everyone is a fan of the ads.
You knew this was coming:
Karin Robertson, head of the Fish Empathy Project for People for the Ethical Treatment of Animals in Norfolk, Va., said that although promoting awareness about pollutants in the Chesapeake Bay was a worthy cause, promoting the consumption of fish was wrong not only because of animal cruelty issues, but because of contaminants, such as mercury and lead, in aquatic life...