Aggravating? No. Confusing? Sure. That's nothing new though. Right wingers behavior is often bizarre and confusing.
How is it confusing, a small business was threatened by violence and was being bullied because the owners opinion was different than others and all they did was speak an opinion. They didn't break a law, they didn't harm anyone, they had a different opinion than others. What is confusing is why people would be so upset that they would threaten violence for a different opinion.
What is confusing is why are so many are so upset because of someone else's opinion and why is it so important to them for everyone to agree and accept their opinion. It makes no sense. If their was a group that was supporting ideals that I'm offended by, I would stop frequenting them. I wouldn't threaten violence.
To be that upset over a difference of opinion, shows me someone is insecure in their position and themselves.