Word this morning in Miss is that Cochran and McDaniel will have a run off in three weeks. Total ad spending is already over $4 per registered voter .... not people who voted, total registered voters. I've lived in some batsht crazy places ... orange county, ca and places in Wyo where Reagan wasn't conservative enough during the early 80s, but this place takes the cake hands down.
There are two ways to look at this:
in one way, it means more time and energy for a primary battle (also, $$$) while Childers can build his warchest.
But it can also actually help the winner of the GOP primary to build more intensity among voters.
No doubt about it,
the GOP is likely to have the edge in this race in the Fall. Against an incumbent Cochran, Childers would probably have no chance.
But against McDaniel, even recent polling shows the race much, much closer.
Facit: If McDaniels win, the RNC will likely have to sock money into this state to make sure to hold the seat, money it would probably prefer to spend elsewhere.