Jon Stewart has unseated Jay Leno to take the late-night ratings crown in the coveted adults 18-49 demographic during the second quarter.
It is the first time in ten years -- or 40 consecutive quarters -- that NBC's "The Tonight Show" has not won the closely watched race. Advertisers pay a premium to reach viewers in this elusive age range.
Stewart's margin was slim, though: "The Daily Show" averaged 1.295 million viewers among adults 18-49 compared to Leno's 1.292 million. CBS' "Late Show with David Letterman" pulled in 1.096 million.
"The Daily Show" averaged 2.2 million total viewers, up 9 percent quarter-over-quarter. "The Colbert Report" averaged 1.5 million total viewers with 960,000 in the demo, marking gains of 6 percent and 5 percent, respectively.
Jon Stewart beats Jay Leno in Q2 demos | Reuters
It is the first time in ten years -- or 40 consecutive quarters -- that NBC's "The Tonight Show" has not won the closely watched race. Advertisers pay a premium to reach viewers in this elusive age range.
Stewart's margin was slim, though: "The Daily Show" averaged 1.295 million viewers among adults 18-49 compared to Leno's 1.292 million. CBS' "Late Show with David Letterman" pulled in 1.096 million.
"The Daily Show" averaged 2.2 million total viewers, up 9 percent quarter-over-quarter. "The Colbert Report" averaged 1.5 million total viewers with 960,000 in the demo, marking gains of 6 percent and 5 percent, respectively.
Jon Stewart beats Jay Leno in Q2 demos | Reuters
