1srelluc
Diamond Member
CNN's shocking low ratings revealed as staff brace for layoffs
Legacy media network, CNN , suffered its worst rating in a key demographic for the first time in a quarter of a century as employees fear more layoffs are coming.
www.dailymail.co.uk
CNN's shocking low ratings revealed as staff brace for layoffs
Legacy media network, CNN , suffered its worst rating in a key demographic for the first time in a quarter of a century as employees fear more layoffs are coming.
CNN's shocking low ratings revealed as staff brace for mass layoffs
A critical demographic for network news channels are those aged 25 to 54, and on Tuesday - a week after the 2024 presidential election - CNN averaged 61,000 viewers in that range.
It was the smallest of audience viewers in that demographic since June 27, 2000, when Bill Clinton was in the White House.
It also pulled in bad numbers for its daytime programming - shows that run between 9 am and 5 pm - with an average 60,000 viewers in the demographic on Tuesday.
This was the worst for a non-holiday week since 2014, according to Fox News.
Overall daily viewership for daytime programming sat at 403,000 for the liberal outlet, whereas its competitor and conservative outlet Fox News brought in around 2.2million.
Primetime coverage - between 8 pm and 11 pm - also saw struggling viewership numbers with an average of 483,000 since Election Day. Fox News brought in 3.4 million, according to the network.
CNN's Election Day coverage also waned compared to previous cycles, with a huge downfall in viewership as it fell below MSNBC for the first time since the company launched, according to The Hollywood Reporter.
CNN brought in 5.1million viewers, while MSNBC had 6.01million. Meanwhile, Fox News led with 10.32million, according to THR.
During CNN's prime time shows in 2022 it saw an average of 828,000 viewers, significantly down from 2020 numbers, where it saw around 1.8million, according to Pew Research Center.
MSNBC saw slightly lower numbers than CNN, while Fox News bulldozed the both of them with a 2.1million average viewers in 2022 and 3.1 million in 2020.
CNN's dropping numbers have caused staff to become 'scared and frustrated' about looming layoffs.
So the silent minority is really the silent majority, and they prefer to watch Fox News.
It must be pretty damn somber in those offices. I bet they know that even if the brass told everyone that they had to start being objective in order to get viewers back, they literally couldn't do it. Not that they'd refuse, I mean they simply don't have the ability.
