I don’t care about a Tranny doing pitch work for a crappy beer. Honestly, I don’t drink Bud Light anyway.
The advertising strategy, however, is suspect. The brewing company has accepted an advertising company’s proposal to embrace the current woke messaging. I suppose it’s designed to make Anheuser Busch seem cutting edge.
And it has created some waves. Maybe they believe that “any publicity is good publicity?”
Candidly, if I liked Bud, I’d ignore their ad campaign and continue to drink their beer. But Bud kinda sucks.
Hm. Bud sucks. Maybe that’s why they’re doing tranny?
It is a strategy all right, but not the strategy you think it is. It is an attempt to improve AB's ESG score, that is Environment, Social, Governance. It is the same reason Walmart is seeking zero waste, recycling everything possible. To improve their ESG score. Look, welcome to the modern era, the consumer, they don't mean jack diddly squat. It is the shareholder that holds all the cards. It ain't about building a better mousetrap anymore. It ain't about turning profits, it is about "maximizing shareholder value. And when the top investment firms, like Black Rock, Vanguard, and State Street evaluate potential investments based on a company's ESG score, well you better believe companies are looking at means to improve that score.
I mean put yourself in AB's place. Sure, they might piss off some customers. Hell, they might even lose a little bit of market share, But I got to be honest, I don't think it would hurt much. Hell, I am willing to bet not a soul in this thread bitching about AB and threatening a boycott has bought a Bud Light in the last three damn years., I can tell you right up front, I haven't bought one in my entire life. I am a pilsner man, that is my beer, but Bud sucks and I am quite sure Bud Light sucks as well. I stick with the local microbrews.
The thing is, AB don't give a shit. They don't care if Kid Rock never buys another Bud Light for the rest of his life. Hell, they don't even care if Dale Earnhardt Jr. never buys a Bud Light, and interesting fact, he buys more Bud Light than any store, hell any chain, in North Carolina. He is, by far, their number one customer, both commercial and retail accounts. They don't care. Because if they don't get their ESG score up to par, well those major investment firms, state pension funds, and countless other "investors" are not going to purchase their stock. Profits don't matter, market share don't make a shit--it is stock price, PERIOD, that matters. And yes, that is a problem. A huge problem. But that is the way the business world works in these fubared times.