It Was Just a Halftime Show. The Meltdown Reveals How Dumb We’ve Become

[toobfreak]

The TV audience is MUCH larger...

Sorry, but the NFL makes most of its Super Bowl money primarily off of direct advertising revenue during the game, secondarily due to ticket sales for the game, and lastly by licensing the game out to a TV network (NBC) to carry the game.

I watched the game but Goodell didn't make a penny off of me.

NBC pays the licensing fee because they hope to sell their coverage in broadcasting fees to DISH, DIRECT TV, VERIZON FIOS, and other cable and satellite networks.

 

[Dirk the Daring]

Data shows their following dropping off for years. Last year I think it was, SB ticket prices had dropped down not risen. If you looked closely, there were a fair amount of empty seats, maybe as much as 1:10 or 1:20.


They pepper the fields and helmets with woke messages. Goodell is trying to move the market into a global one with global appeal, which means a loss of the American market and American appeal. If they are playing X games in Europe, that is this many fewer games being played before an American audience.


Have you seen the posted video? The guy is a hack. If he is one of the most popular artists in the world, then why did I never hear of him until they signed him up for Halftime?


But they ARE losing older fans, and I don't know many younger fans who can afford $10,000 to go watch a football game anyone can see on TV for free.

Not even watching on TV is free anymore unfortunately. Face it, the NFL is moving to a pay-per-view entity. Eventually, I could foresee them even removing the city's name from the jerseys since it'll all be televised. Instead of having the DALLAS Cowboys, we'll see the SOUTH AMERICAN Vaqueros

Watching every NFL game costs roughly $800 to over $1,500+ annually, depending on existing subscriptions and if you need out-of-market games via NFL Sunday Ticket, requiring a mix of YouTube TV, Amazon Prime, Peacock, ESPN, Netflix, and possibly cable or antenna, with Sunday Ticket often adding significant cost for out-of-market coverage. The price varies because games are spread across many platforms, and you pay for base services plus specific add-ons.

 

[Dirk the Daring]

Sorry, but the NFL makes most of its Super Bowl money primarily off of direct advertising revenue during the game, secondarily due to ticket sales for the game, and lastly by licensing the game out to a TV network (NBC) to carry the game.

I watched the game but Goodell didn't make a penny off of me.

NBC pays the licensing fee because they hope to sell their coverage in broadcasting fees to DISH, DIRECT TV, VERIZON FIOS, and other cable and satellite networks.

The question I responded to was 'Why would they design it for the tv audience and not those in attendance.'

And my response was not aimed at revenue, it was aimed at the audience SIZE...

Levi's Stadium holds approximately 69,000 fans. The 2026 Super Bowl television audience was approximately 124.9 million people.

THAT is why the SB halftime show is designed for the TV audience and not those in attendance.

 

[toobfreak]

Not even watching on TV is free anymore unfortunately.

It is to me. I see between 2-5 NFL games per week, plus another dozen or so hours of football analysis each week for absolutely nothing.

Only thing I pay for is the TV, the DVR, and the electricity to turn them on.

 

[Rawley]

Nonsense. the music was boring, the sheilas were presented as trollops/whores and the blokes were sleazy.

When the NFL got it right.



Greg

 

[toobfreak]

THAT is why the SB halftime show is designed for the TV audience and not those in attendance.

Odd, I'm part of that audience. I don't know anyone who had ever heard of Big Bunny before much less was a fan of his. Yet for years I've read gripes about the NFL halftime selection. Last good halftime show IMO was Madonna (and I'm not even a fan of hers!).

If they are not tailoring halftime to appeal to me as a ticket holder shelling out $10,000 for a ticket (some tickets have sold for $50,000), then I must be a real CHUMP to pay that for a stinky halftime show not even aimed to please me AND a pair of teams where one team did not even score a point until half way through the 4th quarter.

 

[Rawley]

Biden was trafficking Ashley for showers? Do tell.

 

[Montrovant]

Data shows their following dropping off for years. Last year I think it was, SB ticket prices had dropped down not risen. If you looked closely, there were a fair amount of empty seats, maybe as much as 1:10 or 1:20.


They pepper the fields and helmets with woke messages. Goodell is trying to move the market into a global one with global appeal, which means a loss of the American market and American appeal. If they are playing X games in Europe, that is this many fewer games being played before an American audience.


Have you seen the posted video? The guy is a hack. If he is one of the most popular artists in the world, then why did I never hear of him until they signed him up for Halftime?


But they ARE losing older fans, and I don't know many younger fans who can afford $10,000 to go watch a football game anyone can see on TV for free.

I'm not sure how SB ticket prices have anything to do with whether the NFL is losing US fans. The vast majority of fans will never go to a Super Bowl. The comment I was responding to was about the NFL losing fans, not about the Super Bowl having fewer people in the seats.

The NFL is perfectly willing to use whatever message they think will bring them more revenue. That's my point; not that they don't embrace anything 'woke', but that what drives them isn't the messages, it's the money.

I did, unfortunately, sit through the halftime show. My wife wanted to watch it and I sat with her and ate dinner. I didn't enjoy it. On the other hand, I've never enjoyed what I've seen in SB halftime shows. There's only rarely been artists that I enjoy, and even those were artists I enjoy a small selection of their music.
I've seen a number of posters on here complain that Bad Bunny must not be that popular because they hadn't heard of him before. Do so many posters here think they have their fingers on the pulse of today's popular music? This message board seems to have a whole lot of older people who don't listen to anything like Bad Bunny, whether it's in Spanish or English. And Bad Bunny was part of the Super Bowl halftime in 2020, so this wasn't even his first time performing at the SB.

I think the NFL is probably more concerned with getting new fans than retaining old fans, if they think that has to be the choice. I don't think they see it that way, though. This was the second-most watched Super Bowl ever. The halftime show was the fourth-most watched. For a game that wasn't particularly exciting and a halftime performer who didn't sing in English, those seem like positive numbers for the NFL.

Super Bowl averages 124.9M viewers in US, Bad Bunny's halftime 128.2 million, both short of records

Seattle's Super Bowl victory over New England on Sunday night didn't break viewership records. The game averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen.

apnews.com

Outside of a dip during COVID, the NFL has been increasing revenue pretty steadily. I don't think that's likely to change much, at least not until the current media contracts end in 7 or 8 years. And while the NFL may be losing some older fans, I've been hearing how they are losing fans since Kaepernick got so much attention for kneeling...yet the league seems to keep chugging along just fine. Either the NFL has been able to replace older fans with younger ones, or there hasn't actually been that much drop off in the older fan base, or some combination of the two.

https://www.spglobal.com/market-intelligence/en/news-insights/research/2025/10/record-nfl-revenue-continues-with-a-focus-on-media-opt-outs-and-global-growth

The prices for Super Bowl tickets are ludicrous. It's not really a game for most regular fans to attend, sadly.

 

[Montrovant]

Obviously yes. Possibly 40-50 million people tuned that a-hole out.

Since this was apparently the second-most watched halftime show ever, I wonder where you get that 40-50 million people tuning it out number from.

 

[Leo123]

I didn't like the Bad Bunny show. l speak American English not Spanish so I did not understand the lyrics and I didn't like the slave sugarcane plantation set. I don't know what telephone poles have to do with anything but he looked like a monkey climbing them. Also, why the stupid shoulder pads? The music was just a bunch of Latin music with congas. If I want that, I'll listen to Santana, which would have been a much better choice than Malevolent Rabbit.

 

[toobfreak]

The comment I was responding to was about the NFL losing fans,

Well of course they are. I've followed NFL football since about 1970, through championships and all kinds of rules and players, but not until the past few years have I heard so many people expressing an outrage and insult at the game to the point where many who were good fans have simply stopped watching the game, so, it stands to reason that this will include a broad spectrum of fans both old and young alike.

That's my point; not that they don't embrace anything 'woke', but that what drives them isn't the messages, it's the money.

Money seems to drive most everything.

 

[toobfreak]

Since this was apparently the second-most watched halftime show ever, I wonder where you get that 40-50 million people tuning it out number from.

Directly from people connected with the production of the show. Real America's Voice (RAV) News has been directly allied with the entire Kirk podcast thing for years and still is. The one guy mentioned several services that the All-American show was on, everybody has heard of YouTube, there was another one mentioned I'm not familiar with as I wasn't all that really interested anyway since I already get all of their podcasts direct over the air straight to my TV for free anyway.

But if this person expected the total, final viewership to have reached as high as 40-50 million viewers, he's a lot better qualified to estimate that than I am.

All I can say is that we are talking about MILLIONS of people here, all driven by an organization that really just began last September when Kirk was murdered, and in just that very short time has garnered an interest and following from that one man that at the very least, just made a dent in the Super Bowl the biggest thing on TV. And if the actual reach of their show ends up being anywhere like what some have already claimed, a lot more than just a dent. More like a Bollide.

Thing is, while the SB gets the longest, finest advertising and marketing everywhere that money can buy, the TPUSA event got ZILCH from the MSM. My local news mentioned some puppy-bowl thing on somewhere, but no mention at all of a national, Christian event. What little marketing and adverrtising TP had was ALL 100% paid for by them from within the organization. The NFL itself did not get that popular that quickly.

I mean, knowing the Left, if they freely ADMIT to a 6.1 million viewership, then the actual real number has to be at least more like 10 million or more. But the TP event is no longer unknown, millions viewed it, millions supported it, and many millions more have now heard about it. The word is out. They made Charlie Kirk a martyr--- they possibly made him more famous and successful in death than he might have otherwise ever become in life.

 

[gtopa1]

lol

We are amused.



Greg

 

[Nuthin' Fancy]

Obama dumbed down American by 25-45%

That was Trump that did that, like numbers no one has ever seen, not just 50%, not just 75% but 300%, 700%, 1200%, 1800%.

 

[Kruska]

lol

We are amused.



Greg

Well the subtitles say they complain about not understanding Spanish, but honestly, can anyone understand what those Bantu Rappers are saying?

 

[Nuthin' Fancy]

Kid Rock Comes Clean About TPUSA Halftime Show Flub​

The Daily Beast
https://www.thedailybeast.com › obsessed › kid-rock-co...
17 hours ago — Kid Rock now admits that his Super Bowl halftime show was pre-recorded—and poorly produced to boot.
The 55-year-old rocker, whose legal name Robert James Ritchie, posted a five-minute video Tuesday to address the “libtards” and “fake news media” who accused him of lip-syncing in his MAGA-friendly performance that aired simultaneously to Bad Bunny’s in-stadium show.

“So they sent me a first cut, you know, we taped it, then they sent me a first cut, and my comment was, the sync is off,” Ritchie said of TPUSA, the show’s organizer, explaining that they were “trying to line up” the audio and video.
He continued, “It’s extremely difficult for them to line up the sync. Could have been done if we had more time. I’m confident they could have got it right. I only got to see one edit. I didn’t think it was the end of the world.”

 

[Nuthin' Fancy]

Well the subtitles say they complain about not understanding Spanish, but honestly, can anyone understand what those Bantu Rappers are saying?

See above.

 

[Cellblock2429]

The author laid this out perfectly. Many of you on both the right and the left played your parts perfectly. You operated as programmed and never once thought for yourselves.

The conservative backlash wasn’t really about music. It was about discomfort with change and the refusal to admit that not everything is designed to feel familiar anymore. The progressive overpraise wasn’t really about art either. It was about signaling moral alignment and extracting symbolic meaning from something engineered to be disposable. Both reactions inflated the significance of a spectacle precisely because triviality does not feed engagement.

That’s the part worth lingering on. We now live in an ecosystem where boredom is intolerable and neutrality is suspicious. Everything has to be a fight. Every cultural artifact must be processed through a partisan lens or it feels wasted. A halftime show cannot just exist. It has to offend, affirm, threaten, or redeem.

The saddest part is how joyless this all feels. The Super Bowl used to be a night where people argued about commercials and laughed at the excess of it all. Now it’s another venue for pre-scripted outrage, another excuse to perform allegiance. Nobody looks happy doing this. They look committed.

The problem with last night wasn’t the halftime show. It was the hunger to turn a forgettable performance into a referendum.

It Was Just a Halftime Show. The Meltdown Reveals How Dumb We’ve Become.

It was just a halftime show. The predictable outrage and performative praise said far more about our addiction to being angry than about the music.

www.mediaite.com

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Support For ICE Skyrockets To 99% After Halftime Show​

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SANTA CLARA, CA - Following this year's Super Bowl halftime show featuring the musical stylings of Bad Bunny, surveys show support for Immigration and Customs Enforcement skyrocketed 99 percent overnight. Read more

 

[Kruska]

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Support For ICE Skyrockets To 99% After Halftime Show​

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SANTA CLARA, CA - Following this year's Super Bowl halftime show featuring the musical stylings of Bad Bunny, surveys show support for Immigration and Customs Enforcement skyrocketed 99 percent overnight. Read more View attachment 1217765

Is this the new US Flag? Confederate blue, a lone star and red-white stripes.
How a total nobody like Malo Conejo, can infuriate MAGA dolts to such a degree - is just hilarious.

 

[Slade3200]

I got nothing against singing Spanish for the halftime...why make it controversial tho.

I saw a pic of BB burning a American flag and that makes him not a very good American to me.

Next year it will sharia half time.

Wait and see.

Ever listen to band called Green Day, Rage against the machine? Bob Dylan? Etc etc. so many popular bands and musicians wrote about sticking it to the man. That’s the foundation of rock and roll. That’s liberty.

Too many Trump cultists are just butt hurt that their man is being stood up to