Ummmm.... no Sparky, that's how commercial media works. It's how commercial media has always worked. Controversy means attention, and attention means ratings, and ratings means money.
Ever heard "If it bleeds it leads"?
Well Rump bleeds. Copiously.
No, dishonest dumbass. Trump's controversial image is working for him, true.
But obama was promoted by institutionally biased left wing media propaganda.
Deny all you want. He was absolutely not vetted and promoted because of skin color.
That may have been an element, since it's a human interest story.
But again --- no one makes money following an ideology. That's absurd. Not even Fox Noise works that way.
Institutional. It's not always about the money. But it is when abiding by the institution prevents one from losing their job.
Yes, it absolutely IS always about the money.
Multinational multi-tentacled media corps are capitalist businesses. Their objective is the same as any other capitalist business --- PROFIT. And you don't see that by covering deep thought.
Barack O'bama sold better than John McCain.
George W. Bush sold better than Al Gore.
Bill Clinton sold better than H.W.
Reagan sold better than Carter.
Etc etc etc.