More Bullshit and still not in line with the idea put forth in the OP.
Value runs the show.
For instance - let's say you're trying to build a guitar amp. Why are you building it? Because... adulation, maybe you think you'll get chicks that way - or money, maybe you're a pro and you "need" an amp, or maybe like Hafar says you just enjoy doing it. Each of these are examples of "value".
So then, let's say you start building the amp but run into a snag and have to check schematics. You do that because finishing the amp has value. Or maybe you finish it and after listening to it you decide it needs more grit, and in that case grit has value.
And interesting example is social interactions. For most of us, friendships have value. For the psychopath, not so much. When you're in conversation, how do you choose what to say? Some people will say whatever they think the other person wants to hear, and the presumed value is the "liking" of the speech and by extension the person
You've heard of value "system", which implies an organized navigation of value, like maybe a hierarchy. To discover the system you can ask what a person would give up to get something else. The "conflict of rights" question in politics is value based,
When you're born you don't yet know what's valuable. You know you have to eat but there isn't necessarily a value attached to it, it's a primitive and visceral reflex at first. Then you learn what tastes good, and "good" generalizes from candy to spaghetti and sandwiches.
You avoid the the things that infringe on value. You ground your amp to avoid shock, not getting shocked has value. Value is context sensitive, you want shock for an electric fence but not for a guitar. Addictive drugs bypass context sensitivity, they give you value by directly stimulating the brain. You study in school because you want the degree, but that goes out the window with cocaine or a new girlfriend. Sometimes you assign value to abstractions, like the sense of "fairness". Thoughts themselves sometimes have value, and negative thoughts or feelings sometimes the opposite.
You will learn to navigate a maze to get to the reward, if it has value. Sometimes exploration is value enough. Sometimes rest is more valuable, and sometimes the reward loses its value if you get enough of it. There is interesting brain behavior involved in anticipating a reward, or waiting for a reward. You get anxious waiting for your paycheck to arrive, especially if it's a day late. An addiction can make you anxious. Your child's report card can make you anxious. A loud clean amp is perfectly fine until you get on stage in front of an audience that wants grit, then you get anxious if you can't provide it. Your "strategy" at that point can either be walking off stage or trying to bend ears with your jazz chops, whichever has more value. Beer has value except when it's sitting on top of your amp.
Value is "generative", it's an AI that likes to talk. Yak yak yak. Your brain runs through "what if" scenarios because you're searching for something, even if it's only mastery of guitar amps. Your brain sometimes locks onto a particular value, it becomes "obsessive" and "compulsive". A certain amount of that is called perfectionism, and when it's totally lacking you're called lazy or careless.
Memories are stored with their value. Sometimes they bring a smile to your face, other times a frown. The brain has to figure out what's valuable and how to extract value from a situation. A bad memory can become valuable if a lesson is learned. Any way you slice it, value is king and it runs the show. There is not a single "value center" in the brain, there are many. Social value has its own area in the ventromedial prefrontal cortex, when damaged or improperly connected the result may be sociopathic - insofar as other value centers are still intact.
