So what makes you think that they'll simply roll and accept a lower profit margin if Congress passes a minimum wage increase?
To some degree, yes.
If I'm selling hamburgers, I'm ALREADY selling them at the highest price my customers will pay. If my costs go up, my customers don't care, my burgers are only worth so much to them. Price them too high and they won't sell.
Some of you guys forget this simple economic fact, if you ever knew it in the first place. Labor costs are the same as any other cost and the customer doesn't care what your profit margin is. Of course inflation could change things, but there is no evidence that supports the theory that a min wage increase causes inflation.
Burgers are not the economy. Goods and services are different. Some are more luxury, some are necessity, some are convenience. Most are some combination of the two. By providing something that the consumer requires the company has leverage over the consumer. Thus, raising the price of what you are selling is not likely to prove harmful, so long as the increase is not extraordinary.
But since you used burgers as an example, so will I. If I'm a greedy, evil business owner who sells burgers, and my labor costs go up, I can very easily offset those costs. Chances are, the increase will amount to somewhere around $.02 per meal. So I'm going to raise my prices $.10 a burger. And $.10 a soda. And $.05 per order of fries. Nothing extreme. Just something small that the consumer will scarcely register. If some people start to make some noise about it then I'll tell them the truth. That it's a reaction to the increased minimum wage. I'll also tell them some tripe about how I allegedly managed to minimize the price increases. This will make people think I care about them and will help them to quickly forget about their concerns. After all, it's just a few cents.
So while I'm spending an extra $.02 per meal in labor, I'm collecting an extra $.25 per meal in revenue. What a profit margin! Meanwhile, I'm not the only one doing this. Every other business is out there doing the same thing. Price increases here and there that are pretty negligible for the consumer, but a huge profit for the business. It doesn't take very long for a consumer doing grocery shopping to fill up their cart with food that is now $25 more expensive than before, across a month's food buying. Then there's that tiny extra they're paying in gas. Maybe only adds up to $10 a month. Then there's their miscellaneous things like soap, shampoo, toilet paper, shaving cream and razors. It's not that big of a deal, only $5 a month those nickel-and-dime price increases.
And one of the reasons I can get away with these little increases is because there are people who now have more money in their pockets. Their ability to pay has increased, so their willingness to pay increases. And since my price increases are seemingly negligible,
my business is giving them a deal, it seems.
And it increases, on and on. That minimum wage worker quickly ends up in the same position as before. Their increased pay is worth no more to them than their previous pay. But you know the real kicker to all of this? There
is one person who does actually benefit.
And that's me, the greedy, evil business owner who managed to turn the increase of minimum wage into increased profit margins for myself, simply by nickel-and-diming each and every single person who walks through my door with seemingly negligible increases in my prices.
And this is how the rich get richer, and the poor get poorer.