When you as an ideology have little to offer your voters in terms of solutions -- getting stupid is the only alternative....
Right now, the trans issue is the best thing right-wingers got going.......it doesn't really materially improve their lives; but it does give them a chance to hate and punish "the others" -- which is always a favorite pastime for Conservatives...
Notice how you don't even hear right-wingers address policies that lower inflation, raise wages, improve access to healthcare....nope....it's all about trans panic...that is all they have to offer