The process of assembling the folder begins at the Republican National Committee’s “war room,” which has expanded from 4 to 10 people since the GOP won the White House. A war room — both parties have one regardless of who’s in the White House — is often tasked with monitoring local and national news, cable television, social media, digital media, and print media to see how the party, its candidates or their opponents are being perceived.
Beginning at 6 a.m. every weekday — the early start is a longtime war room tradition — three staffers arrive at the RNC to begin monitoring the morning shows on CNN, MSNBC, and Fox News as they scour the internet and newspapers. Every 30 minutes or so, the staffers send the White House Communications Office an email with chyron screenshots, tweets, news stories, and interview transcripts.
White House staffers then cull the information, send out clips to other officials, and push favorable headlines to a list of journalists. But they also pick out the most positive bits to give to the president. On days when there aren’t enough positive chyrons, communications staffers will ask the RNC staffers for flattering photos of the president.
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