Obama went for the money. I would imagine he did not like having to tip his hand on LGBTQ marriage. Obama took his stand, and the millions are rolling in. The real question is which does Obama need more LGBTQ or Florida? Looks like Obama chose LGBTQ.
Politically, I think Obama made a wise move. LGBTQ has one political advantage over any other minority group. They are affluent, educated, and organized. They are smart hardball politickers.
I read an article recently in the Los Angeles Times that the LGBTQ are targeting Hispanic American Congressional seats because in 2008 California Mexican Americans voted against gay marriage. Now it is payback time. So, California has LGBTQ Democrats out to unseat Mexican American Democrats who did not deliver for them. LGBTQ are sending checks to key Republicans, including Vietnamese. Apparently, the Mexican American candidates are on their knees for screwing around with LGBTQ marriage. From what I'm reading LGBTQ is not forgiving.
What a year for the Mexican American pro-illegal immigration structure to collapse as Arizona, Mississippi, and Alabama are targeting them. Apparently, the Roman Catholic Church is speechless for a change, they led the anti-LGBTQ effort in 2008!
It looks like Obama is smart, let the Florida LGBTQ and Hispanics fight their war while Obama gets support from both sides.
There are more straight people, in raw numbers, than gay people that support marriage equality (being that people born gay will always only make up between 6 and 10 percent of any given population, as has been the natural order for some time).
Obama took a huge risk in addressing support for gay marriage. The majority of Americans are, at this time, against gay marriage. I believe this will change in the next ten years, but as of now the risk is huge.
Politics is politics, so I'm sure he encountered some data that led him to vocalize his support (I believe he was always in favor of it but wanted to win the election so kept it under wraps). But what that data was, hell if I know. Now the religious fanatics will become even more unified in their dislike of Obama.
And a far smaller group, including myself, are now rallying behind Obama primarily due to his support of this issue.