1srelluc
Diamond Member
Ford idling F-150 Lightning plant for weeks to address 'sales growth and profitability'
U.S. Lightning sales are up 86% year-over-year, but the automaker loses money on the truck that starts at $62,995.
www.detroitnews.com

“U.S. Lightning sales are up 86% year-over-year, but the automaker loses money on the truck that starts at $62,995 as the industry undergoes a price war on EVs. The fewer Lightnings with their large, costly batteries Ford sells, then, the less money it's going to lose. Ford this week said it expects Model e, its EV division, to lose about $5 billion in 2024, the low end of its previously provided guidance.”
In April, the plant moved to a one-shift operation in a decision that affected 1,400 people. Hundreds of employees were able to transfer to the Michigan Assembly Plant down Michigan Avenue in Wayne where Ford at the time was expanding production of the Ranger midsize truck and Bronco SUV.
You would think you would determine if a vehicle is profitable before you lay out billions for the factory.....Of course it was likely .gov grift money to start with.
Small wonder Ford stock is down to $10.00 a share.