Evangelical Voters Are A Diverse Group

[Adam's Apple]

Religious Voters Are As Diverse As Any Others
By The Stiletto, Political Mavens
November 10, 2007

In an article detailing the findings of a report by Marketresearch.com, Marketing Daily notes that Christian Evangelicals now comprise a third of all American adults (69.5 million) - and that Evangelicals have “a complex and sometimes contradictory profile.” This diversity is likely present amongst other groups of religious voters as well.

A top-line summary of key demographic and psychographic findings (refer to the Marketing Daily article for all the relevant stats):

† Likelihood of being Evangelical increases with age.

† Women are somewhat more likely to be Evangelicals

† Roughly one third each of white, black and Hispanic adults are Evangelicals.

† Evangelicals are most likely to live in the South (38.6 percent), and least likely to live in the Northeast (23.1 percent).

† Evangelicals are fairly evenly distributed in terms of personal and household incomes.

† Evangelicals comprise a variety of denominations, with Baptists and Catholics being the most predominant (22.3 percent and 18.7 percent, respectively). The balance comprises small percentages of Protestant denominations and Pentacostals or Charismatics.

† Fewer than half of Evangelicals (43 percent) are Republican. Of these, 50 percent are conservatives and 35 percent are moderates.

† Evangelical adults are 55 percent less likely to be “somewhat liberal” politically and 75 percent less likely to endorse left-leaning politicians. Just 1.3 percent describe themselves as “very liberal.”

http://www.politicalmavens.com/index.php/2007/11/10/religious-voters/

 

[midcan5]

In America? Land of the hedonists! I find that figure it a bit hard to take.

"With 69.5 million American adults devoted to the Evangelical lifestyle, the current and still-growing societal and monetary clout of this cohort is impossible to ignore. In 2006, household income among Evangelicals represented 28% of..."

The study cost 3500 dollars. I have to wonder what the specific questions were? And what exactly does 'Evangelical lifestyle' mean?

Bush may have everyone scared into thinking the end is near.

 

[jillian]

Religious Voters Are As Diverse As Any Others
By The Stiletto, Political Mavens
November 10, 2007

In an article detailing the findings of a report by Marketresearch.com, Marketing Daily notes that Christian Evangelicals now comprise a third of all American adults (69.5 million) - and that Evangelicals have “a complex and sometimes contradictory profile.” This diversity is likely present amongst other groups of religious voters as well.

A top-line summary of key demographic and psychographic findings (refer to the Marketing Daily article for all the relevant stats):

† Likelihood of being Evangelical increases with age.

† Women are somewhat more likely to be Evangelicals

† Roughly one third each of white, black and Hispanic adults are Evangelicals.

† Evangelicals are most likely to live in the South (38.6 percent), and least likely to live in the Northeast (23.1 percent).

† Evangelicals are fairly evenly distributed in terms of personal and household incomes.

† Evangelicals comprise a variety of denominations, with Baptists and Catholics being the most predominant (22.3 percent and 18.7 percent, respectively). The balance comprises small percentages of Protestant denominations and Pentacostals or Charismatics.

† Fewer than half of Evangelicals (43 percent) are Republican. Of these, 50 percent are conservatives and 35 percent are moderates.

† Evangelical adults are 55 percent less likely to be “somewhat liberal” politically and 75 percent less likely to endorse left-leaning politicians. Just 1.3 percent describe themselves as “very liberal.”

http://www.politicalmavens.com/index.php/2007/11/10/religious-voters/

The actual report isn't about Evangelicals being "diverse", per se. The actual report says how to market to evangelicals for their diversity of their CONSUMER OPTIONS.

To help marketers understand the goals, motivations and kingdom-building desires of this diverse cohort, the publisher presents an all-new report on Evangelical lifestyle, demographic, marketing, and product and service usage patterns, casting a wide net over the diversity of consumer options that tend to affirm Evangelicalism as a way of life. The report examines how Evangelicals balance the demands of their faith with the offerings of the marketplace, and explores the many reasons why myriad marketers are seeking to accommodate this group.

http://www.investors.com/breakingnews.asp?journalid=63216735

 

[midcan5]

The actual report isn't about Evangelicals being "diverse", per se. The actual report says how to market to evangelicals for their diversity of their CONSUMER OPTIONS.

Ah, Yes, I keep forgetting the religion of America is business.

 

[Kid Pickle]

I don't think that this says that evangelicals are politically diverse. They have varied economic and racial demographics, but by and large, they are conservative. True, biblical Christianity is a conservate worldview. People who say they are Christians who are not conservatives are either not Christians or are biblically illiterate.

The trouble that the opening article points out is that everyone is trying to court the evangelical vote because it is a very strong block. Voting is a biblical perogative, so we take our votes very seriously. The problem is, the Republican front-runners are by-and-large not evangelical Christians or politally conservative enough to suit what the average Christian is looking for. I think the closest is Romney, but many seem to have a problem with him being Mormon. I, personally, have no problem with that because Mormons generally hold to very strong moral principles, but I am looking for someone I can be sure of. We've been used and screwed around too many times and we want to make absolutely sure that this time we get the right guy in office.

 

[Adam's Apple]

The actual report isn't about Evangelicals being "diverse", per se. The actual report says how to market to evangelicals for their diversity of their CONSUMER OPTIONS.

http://www.investors.com/breakingnews.asp?journalid=63216735

Splitting hairs again, Jillian, to get your liberal pov across. In trying to find out how to market to evangelicals, the researchers found evangelicals to be a diverse group. Go ahead and twist the findings all you want; it won't change what they learned.

 

[jillian]

Splitting hairs again, Jillian, to get your liberal pov across. In trying to find out how to market to evangelicals, the researchers found evangelicals to be a diverse group. Go ahead and twist the findings all you want; it won't change what they learned.

Except that ISN'T what they found. They found they had diverse Consumer needs.

You are smart enough to know better than to take someone else's synopsis of something and rely upon it.