He thinks saying 'I'm gonna make XXXX great again!' is all it takes to get elected.
This works, to some extent, with people who just wish it were true, but, there is a total lack of any plan, or even any idea, about how this 'greatness' is going to be delivered.
The poor suckers who support Dirty Donald are the type who believe they will go to Heaven even though they hate all those 'inferior' human beings, because that's the 'right' way to think.
It's ironic that they will escape the eternal fires of Hell, and won't get to Heaven either.... there's no justice!