First of all is it stupid to speak about a "psychological twist in the fearmongering campaign". If someone says to you: "You will die when you will eat poison." - what has this to do with anything else than this message? Same if someone says "All people will die when they will eat a poison". Not this words produce fear - fear is something what you are doing on your own.
So: What is the poison in this case and is such a sentence in a concrete situation right or wrong?
The poison is a virus - and the difference to other forms of poison is that it is a dynamic poison. So we need the logic of time to speak about the risks. ... The virus is able to mutate and this mutations change the population of the virus and our immune systems are able to learn by natural infections with the virus on its own and/or by artificial vaccinations. And in this combination of effects we are now. If the virus will mutate into a 100% deadly form then only a vaccination is something what is able to help. But also vaccinations have risks. The problem: Such values we get for big populations but not for individuals. So we can say for example in 99% it is is better for the complete population to make vaccinations and in 1% is is better to let find the right answer by the own immune system. This numbers are pure fantasy. I do not have any concrete numbers in the moment. In this case 99% of all men and women would make a vaccination - because human beings are reasonable entities who don't play Russians roulette with 99 deadly revolver cartridges and 1 empty cartridge.
In a very special situation are in all this cases people who need to supress their own immune system or are older and have a weak immune system. Such people should speak with a doctor of their confidence. And the rest of the people should listen to the pieces of advice from autorized medical institutions who watch what is happening.
And there are by the way 2 reasons why to use masks: One reason is not to get infected - but the much more important reason is not to infect others.