now on this i would say you have a point as i am guilty it would seem of doing what i'm bitching about. fair is fair and that's a fair point.
there are times you can't help but speak in general terms to at least get things started. when you live and breath in such a thought process is when you get stagnant and don't open up your mind to what the other person is trying to say.
we all react to "facts" differently. this isn't left based, right based, or the like. it's more how we've been brought up and our own experiences in these matters that come to play in how we react. you can choose to live in LEFT/RIGHT and see things in binary and only binary terms, or you can put that down and talk directly to people and not inject your own views of stereotypes on someone else to defend - ESP if they've never said they supported something you assume they do BECAUSE of stereotypes.
so yes, you have a point. just don't stop there and think that's all i have to offer. when someone speaks in generic terms, i'll do the same. i can also list traits that are common to either side as well. however, i won't take it further and categorize people as LEFT/RIGHT and insist they believe all that the stereotypes believe.
I don't fit one mold. You don't either. None of us do. Yet we treat others to be far more simple than they really are usually out of our own frustrations and/or convenience.
You've been dancing around my question...
"Do you find a lot of your fellow conservatives are generally exhibiting a decent respect for facts?"
... quite artfully, actually, one has to hand it to you. The answer, though, should have been quite obvious. Just take AGW as a case study of conservatives' treatment of facts. "Abysmal" just about describes it. And no, the problems don't arise because we are all brought up differently, or are differently equipped due to different educational attainment. The problems arise when ideology increasingly trumps whatever facts stand in the way. And that's where we are. 20 years ago conservatives' and liberals' acceptance of climate science were just about equal. Since then, with the science getting better and better founded, liberals' agreement has risen, while conservatives' has plummeted.
Whatever...
The study the OP quoted has been around for a while. There is also nothing wrong with presenting facts in a relatable, understandable way to a target audience. However, with a bunch of know-nothings before you, who couldn't tell fact from fiction, neither truth from lie, building up a relation by playing on so-called, allegedly shared stances, sparks an "in-group, out-group", "us vs. them" dynamic that enables demagogues to sell whatever they intend to sell. Salesmen have understood that for ages.
Consider Trump, for instance. He may not really know what he's doing, but he does it exceedingly well. He's playing to every resentment prevalent in his audience, to every grievance, and every hope for revenge he knows is there. He knows all there is to know about the White supremacist self-victimization, how they watch Those people pass them by, reaching elevated status, even becoming President, how they are being robbed of their duly inherited status as the rulers of the world, and the ignominy of it all. And then he sells them a bag of goods, and every lie in the book on top of it. And they gobble, and gobble, and gobble. No slander, no distortion, no lie is too gross, too stinky, too egregious for them to swallow.
And that, I suspect, is the reason why SpinDr. is so fascinated with that study.