Do those term rule your life? Not mine. I recognize the rights of businesses to make contracts and hold valid their own business reasons for cutting people loose, they consider an embarrassment, having seen it, since I was a teenager. You got a problem with those companies and think they ought to support somebody, because he's your kind of guy, write them a letter or buy a lot of stock. Nothing new or new age or woke or cancel culture or virtue signaling about it. It is just business, as it has been done for generations. Grow up. Cute little buzz names are irrelevant, and unless you can convince those large corporations of your value, so are you. That's life dude.